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	<title>Jewelry &#38; Gemstones Blog &#187; Gold Jewelry</title>
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		<title>Why is platinum jewelry more expensive?</title>
		<link>http://www.storegem.com/blog/why-is-platinum-jewelry-more-expensive/</link>
		<comments>http://www.storegem.com/blog/why-is-platinum-jewelry-more-expensive/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 07:53:21 +0000</pubDate>
		<dc:creator>Ralph Serpe</dc:creator>
				<category><![CDATA[Platinum Jewelry]]></category>
		<category><![CDATA[Gold Jewelry]]></category>
		<category><![CDATA[Silver Jewelry]]></category>

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		<description><![CDATA[Platinum is rarer than sterling silver and gold. This is a common law in commerce and it is found often in jewelry. It is not as simple as supply and demand, however, as platinum is also more durable than many other metals. Platinum will hold its brilliant white hue for a lifetime and beyond, while [...]]]></description>
			<content:encoded><![CDATA[<p>Platinum is rarer than sterling silver and gold. This is a common law in commerce and it is found often in jewelry. It is not as simple as supply and demand, however, as platinum is also more durable than many other metals. Platinum will hold its brilliant white hue for a lifetime and beyond, while white gold can fade and take on a yellow undertone. This makes platinum an excellent choice for fine jewelry and designer jewelry.</p>
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		<title>The Heart of the Matter &#8211; Gemstone Jewelry</title>
		<link>http://www.storegem.com/blog/the-heart-of-the-matter-gemstone-jewelry/</link>
		<comments>http://www.storegem.com/blog/the-heart-of-the-matter-gemstone-jewelry/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 04:00:45 +0000</pubDate>
		<dc:creator>Saim</dc:creator>
				<category><![CDATA[Gemstone]]></category>
		<category><![CDATA[Gemstone Jewelry]]></category>
		<category><![CDATA[Gemstones]]></category>
		<category><![CDATA[Gold Jewelry]]></category>

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		<description><![CDATA[If you&#8217;re planning a gift of gold or gemstone jewelry for your sweetheart, take some time to learn the terms used in the industry. Start with the basics. Carats and karats. What&#8217;s the difference? Simply put, a carat is a unit of weight for gemstones, including diamonds; a karat is a unit for measuring the [...]]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re planning a gift of gold or gemstone jewelry for your sweetheart, take some time to learn the terms used in the industry. Start with the basics. Carats and karats. What&#8217;s the difference? Simply put, a carat is a unit of weight for gemstones, including diamonds; a karat is a unit for measuring the purity of gold. Gold The higher the karat rating, the higher the proportion of gold in the piece of jewelry. For example, 24 karat gold has more gold content than 14K gold. But because 24K gold is soft, it&#8217;s usually mixed with other metals to increase its hardness and durability; 14K jewelry contains 14 parts of gold, mixed in throughout with 10 parts of base metal.</p>
<p>Gemstones Gemstones can be naturally mined, laboratory-created or imitation. Stones created in a lab look identical to stones mined from the earth. The big difference is in the cost &#8211; laboratory-created stones are less expensive than naturally mined stones. But because they look just like stones mined from the earth, they must be identified as lab-created. Imitation stones resemble naturally mined stones but are not identical and are usually made of glass or plastic. Imitation stones must be identified as imitation. If you are purchasing a naturally mined stone, ask if it has been treated. Gemstone treatments &#8211; such as heating, dyeing or bleaching &#8211; can improve a stone&#8217;s appearance or durability. Some treatments are permanent; some may create special care requirements. Treatments also may affect the stone&#8217;s value.</p>
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